Combined doctoral studies with the Ross School of Business (Ph.D. in Business Administration - Marketing)
Specialization: Design Studies
Advisors: Prof. Jean Wineman (Architecture), Prof. Aradhna Krishna (Business Administration)
My research interests fall broadly into the category of spatial cognition and spatial judgement in built environments. More specifically, I am interested in studying the cognitive processing and behavioral responses of consumers in complex designed settings such as shopping malls, airports, museums, hospitals and urban environments. My research draws on literature in cognitive and social psychology, marketing and design studies. Motivated by current research across these fields, I study how various spatial and sensory attributes influence consumers' evaluation of spaces, as well as their choices and actions.