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@noon: Architecture Student Research Grants (ASRG) Presentations and Exhibition Opening

@noon: Architecture Student Research Grants (ASRG) Presentations and Exhibition Opening

The Architecture Student Research Grant (ASRG) tradition, initiated by the Class of 2013, provides a unique opportunity for students to support outstanding research by their peers. The 2018 recipients of the grant are:

Virtual Brandscapes 
Megan Silverman and Jamie Johnson

Architectural elements have been instrumental in the development of brand identity throughout much of retail history. Companies have used spatial design to their advantage in crafting narratives within specific environments that draw audiences in. In analyzing the role that architecture has played in the history of retail marketing, we can see that the discipline has adapted to the rapidly changing modes of retail marketing. 

As our world is becoming increasingly dominated by online shopping and social-media sales, physical stores’ importance in consumerism become increasingly arbitrary. Technological advancements and widespread internet globalization are pushing brick-and-mortar retail spaces into obsoletion. Companies are experimenting with alternative methods of creating experiences for their customers and clients - experiences that are often set in a specific designed moment in space and time. Retail sale and branding methods are pulling away from physical spaces and toward social media and web formatting, however, we recognize the instrumental role that architecture can continue to play in the realm of marketing and sales. We look to the future of retail real-estate and we realize the vast potential of architectural design in a virtual, boundless realm. 

We have examined the multiple ways that current brands are experimenting with spatial design in non-traditional modes to continue branding narratives. Thus, we propose a form of virtual real estate in which accessible architecture continues to fabricate experiences in a purely digital landscape, untouched by the constraints of our rapidly developing world. 

Büro Bureau
Ibiayi Briggs and Matthew Shulman

In the 1960s, The Quickborner Team, German office design consultants, proliferated the idea of the burolandschaft across Europe. Their detailed process transformed rigid office grids, into dynamic, flexible diagrams of company procedures and inter-departmental relationships. While the open office seems to be the plan du jour, the burolandschaft scheme of the 60s is not the perfect fit. The contemporary office is not just a collection of procedures, but through mission statements, advertising, and company policies, today’s companies also attempt to imbue their corporations with “personality.” The rapid, global expansion of WeWork has made finding office space more convenient, but at the cost of customization. Büro Bureau builds on the history of burolandschaft and the language of design consulting to reimagine contemporary office landscapes that take the into account the procedural systems of work, as well as the systems of power subsumed into their corporate rhetoric.

Fidelity
Lorraine Gemino, Alison Truwit, Ben vanSchaayk

This project explores how techniques of digital experimentation have influenced contemporary architecture’s relationship to precedent. These experiments challenge notions of exactitude by engaging material through a range in fidelity. By reinterpreting Hans Hollein’s series of columns for La Strada Novissima in the 1980 Venice Biennale, this project explores the range of fidelity with which digital experiments engage source material while operating at the scale of physical architectural elements.

Presentations will be followed by an opening reception in the college gallery.

ASRG 2018 is generously funded by Taubman College Alumni Lisa Sauve and Adam Smith of Synecdoche, Ann Arbor, and the Architecture Program Chair's Office.

@noon is an opportunity for the students, faculty, and staff of the architecture program at Taubman College to come together in The Commons to discuss and debate current research and creative practice taking place within our studios, classes, labs, and exhibitions.
 

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