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The New Creativity Workshop with Sylvia Lavin

February 7, 2015 at 10:00 am - February 10, 2015 at 6:00 pm

The New Creativity Workshop with Sylvia Lavin

Creativity is no longer the purview of what were once called the creative arts or the people who make them.  Instead, it has become a generalized notion associated more with an attitude than any particular activity or type of production. This diffusion of creativity has, on the one hand, produced a virtually uninterrupted continuum of creative space that houses everything from You’ve Got Talent to an infinite number of square feet of office space, the over-designed but equally ubiquitous counterpart of junk space.  On the other hand, it has also pressed itself onto creative and intellectual disciplines to form a new model of creativity itself.   Combining research with design and mobilizing a network of actions and instruments, the new creativity defines the creative impact of one agent in relation to its capacity to engender creativity in another. 


This workshop explores the new creativity in the context of Action Office, an exemplary episode in the history the development of this new model.  Students will briefly research an historical action office, investigate the tools of design used in its production and will use, misuse and ultimately redesign the tools themselves.  Student output will be drawings made using historic Action Office templates as well as new templates to be used to generate new forms of design.

To register, RSVP to Deniz McGee by Wednesday, February 4, at 5:00 pm.


10:00 am – 12:00 pm Introduction
General Problem: The New Creative Order
History of Action Office: A Creative Kit
The Instrument: Standardization and an Expanded Set of Creative Agents
  Exercise 1 – USE
Investigate historic examples of the implementation of Action Office
Use the templates to create drawings of the layouts
Learn the tool by learning its products
1:00 – 5:00 pm Exercise 2 – MISUSE
Exploit and abuse the system to test its limits
What other types of environments can be created
10:00 – 5:00 pm Exercise 3 – CREATE
Create a new template that yields new environments
6:00 – 9:00 pm Exercise 4 – TEST
Test new templates to investigate their aspirations and their potential
6:00 – 9:00 pm Review and Panel Discussion


February 7, 2015 at 10:00 am
February 10, 2015 at 6:00 pm