The Electric Plant Co is a pioneering startup aiming to revolutionize the interaction between plants, people, and the environment by tapping into the intelligence and sophisticated sensing capabilities of plants. The company is developing low-cost bioware to capture electrochemical signals from millions of plants worldwide and an AI-driven “Large Plant Language Model” that decodes and draws actionable, hyper-local insights from each single plant. This groundbreaking approach not only makes biophilic spaces—both at the architectural and urban scales—easier to maintain, but also unlocks a new frontier in climate adaptation, engineered environments, environmental sensing, and human interaction with nature. By embedding plant intelligence into our designed world, we open up exciting possibilities for responsive, sustainable spaces that thrive in harmony with people and ecosystems. We invite you to join this lecture, learn about the plant intelligence technology, and ideate together how it can be applied to enable a positive climate future.

Justin Mast, CEO & Co-Founder
Justin Mast is a seasoned entrepreneur with deep roots in the horticulture industry and a track record of redefining how we connect with plants. Prior to co-founding The Electric Plant Co., he founded Bloomscape, a modern plant retailer that transformed how greenery is grown, shipped, and experienced by consumers. Drawing on both a rich, five-generation greenhouse heritage and training in architecture, Justin brings a unique perspective to blending natural elements with built environments. His ability to envision integrated solutions, combined with his experience in building high-growth plant brands and optimizing plant supply chains, ensures that our pioneering plant-based environmental sensing systems can flourish on a global scale.

Lee von Kraus, Ph.D., Chief Scientist & Co-Founder
Lee von Kraus is a neuroscientist, inventor, and founding scientist whose expertise lies at the intersection of biology and technology. He has led cutting-edge research supported by DARPA and NASA, creating novel biosignal interfaces and neural engineering applications. Prior to co-founding The Electric Plant Co., Lee’s work garnered industry acclaim—featured in TIME’s “100 Best Inventions” and adopted by world-class athletes and elite military units. His command of bioelectrical signals enables the company to harness the innate intelligence of plants, driving their innovative electrochemical systems that provide unprecedented environmental insights. Under Lee’s scientific leadership, The Electric Plant Co. is uniquely positioned to unlock new frontiers in sustainable, nature-driven monitoring solutions.

Nadia Meyer, Chief of Product
Nadia is a veteran product and business builder with an anchor in customer obsession and commercialization of frontier science and technology. Prior to leading product at Electric Plant Nadia was a founder of a neurohealth start up in Berlin and a founding member and partner at the world’s leading venture builder, BCG Digital Ventures (250+ ventures built). At Digital Ventures she poured her deep expertise in behavior design and product-market fit into co-builds with dozens of Fortune 500 players, launching successful human-centric businesses and innovative products across Europe, China and Greater Asia, B2B and B2C, in a range of verticals from from climate tech to geospatial intelligence to healthcare. Her honed experience in enabling commercial partners bring businesses to life and extensive network in Climate tech are key to help Electric Plant catalyze an explosion of commercial applications of Plant Intelligence Technology.

Sponsored by Climate Futures.