Privacy Notice
Updated: June 6, 2025
This notice applies to our practices for collecting and processing personal information related to the Taubman College of Architecture and Urban Planning website (Taubman College). The general privacy statement describes activities conducted by the University of Michigan that involve the collection and processing of personal information.
At a Glance
If you don’t have time for the detailed privacy notice below, here is what you need to know:
- Our goal is to limit the information we collect to what we need to support your use of the Taubman College of Architecture and Urban Planning website, https://taubmancollege.umich.edu.
- We are committed to using your personal information only for the purposes for which it was collected.
- We do not sell your personal information, and when we share it outside U-M, it is only to enable operations and services on the university’s behalf, meet legal obligations, or protect the safety, property or rights of the university, its community, and guests.
- We strive to give you choices about the personal information we collect.
- If you have any questions or concerns about your privacy, you can contact us at taubmancollegecommunications@umich.edu.
What Information We Collect
The Taubman College website collects the following personal information in these ways:
- When you directly provide it to us, like when you request information, register for an event, submit information for publication, or submit information via any of the forms contained on our website. Directly collected information may include:
- Your name
- Email and/or physical address
- Phone number
- Any other information you voluntarily and directly provide to us
- When technology captures your information automatically, such as when you use the website or log-in to any feature of the website. Automatically collected information may include:
- IP address
- Pages visited
- Searches performed
- Date and time of visit or search
- When third-party advertising and marketing providers, such as Google or Meta, capture your information on our behalf. Examples of information captured by third-party service providers include:
- Content viewed during the visit
- Date and time of visit
- Amount of time spent on the website
- Visitor location based on IP address
- Demographic information
- Search terms entered on the website
How We Use Personal Information
The University of Michigan uses information about your interactions with the Taubman College website to:
- monitor website performance, make improvements to site navigation and content, and provide you with a positive experience, relevant outreach and effective engagement;
- complete processes related to admissions, advising and student administration;
- support events and services for prospective students, alumni and other audiences.
With Whom We Share Personal Information
We do not sell or rent your personal information collected here. We may, however, share your personal information in limited circumstances, such as with university partners or external service providers that support business activities.
Specifically, we share your information with the following service providers:
- Meta
We require these service providers to keep your personal information secure, and do not allow them to use or share your personal information for any purpose other than providing services on our behalf.
We may also share your personal information when required by law, or when we believe sharing will help to protect the safety, property, or rights of the university, members of the university community, and university guests.
What Choices You Can Make About Your Information
Direct
Individuals subscribed to e-newsletters and marketing communications may opt-out using the prompts at the bottom of those communications. Visitors to the U-M Taubman College website (excluding students, faculty, and staff) may choose not to share or use forms prompting for personal information.
Cookies
We use “cookies” to enhance your user experience with the Taubman College website. Cookies are files that store your preferences and other information about your visit to our website. When you access the Taubman College website, the following cookies may be placed on your computer or device, depending on your web browser settings:
| Cookie Type | Purpose | Opt-out |
|---|---|---|
| U-M Session Cookie | U-M session cookies are used to authenticate users and ensure information and services are seen and used by intended individuals. | You can adjust your session cookies through your browser settings. |
| Google Analytics | Google Analytics cookies record visitorship information to help monitor and improve website content, navigation, and performance. See details about Google’s usage of cookies. | To block these cookies, visit https://tools.google.com/dlpage/gaoptout. Alternatively, you can manage your browser settings to accept or refuse these cookies. |
| Google Advertising | Google, including Google Ads, uses cookies to personalize ads and content, as well as provide, develop and improve new services. See details about Google’s usage of cookies. | You can manage your browser settings to accept or refuse these cookies. |
| Meta (Facebook and Instagram) | To show you relevant ads, Facebook uses data that advertisers and other partners provide us about your activity on Facebook Company Products. See Facebook’s cookie policy. | You can opt out of Facebook ads through your Facebook privacy settings. |
| YouTube (Google) | YouTube cookies are used to target advertising after you visit our website. See details about Google’s usage of cookies. YouTube uses API technology, by watching and/or interacting with YouTube videos users are agreeing to the YouTube Terms of Service, please review the YouTube Terms of Service and Google’s Privacy Policy. | You can manage your browser settings to accept or refuse these cookies. |
How We Keep Personal Information Secure
The University of Michigan recognizes the importance of maintaining the security of the information it collects. We strive to protect information from unauthorized access and damage, and ensure reasonable security measures are in place to keep your personal information secure.
Privacy Notice Changes
This privacy notice may be updated from time to time. We will post the date our notice was last updated at the top of this privacy notice.
Who to Contact with Questions or Concerns
If you have any concerns or questions about how your personal data is used, please contact us at taubmancollegecommunications@umich.edu.
